The National Wound Care Strategy Programme (NWCSP) has refreshed its brand identity. The logos and colour palate have been updated to a clean look and feel that reflects the programme’s leading role in wound care while being more effective across all traditional and digital communications formats.
The main NWCSP logo has been simplified for improved scalability, particularly for smaller sizes, while still reflecting the programme’s three core workstreams: pressure ulcers, lower limb wounds and surgical wounds. In addition, separate workstream logos have been designed to be abstract while still being evocative of the areas of work.
Brightening the colour scheme to be vibrant but harmonious ensures the branding stands out.
Dr Una Adderley, Programme Director for the NWCSP commented, ‘The refreshed branding will help us to achieve maximum impact across all of our communications while still being recognisable as the national programme that our NHS and industry colleagues are familiar with.’
The NWCSP aims to improve wound care in England by developing a strategy that addresses variations in care. Implementing NWCSP recommendations will improve patients’ experience, reduce wound healing rates, lessen the impact of wound care on NHS resources and release the time to care. Commissioned by NHS England and delivered by the Academic Health Science Network, the programme encompasses leg and foot ulcers, surgical wounds and pressure ulcers.
The new branding is currently being deployed across NWCSP communications channels and materials.